Adblanket is providing the marketing world with a cpl calculator at no cost and no strings attached. This calculator calculates how much it would cost to acquire a potential lead using google or bing advertisements depending on the industry.

What Does CPL Mean?

CPL stands for Cost Per Lead and means that a lead came through your doors at a hefty or low cost. The CPL formula is: Total Amount spent / Total attributed leads .

Who Uses CPL?

Marketing agencies and business owners who run ads, use cpl calculators to create marketing plans to obtain realistic results. It’s a good habit to plan before running your ads, so that you can expect the results that are most likely going to be provided by the advertising platforms.